Ad Waters’ 3D Configurator: Boosting B2B Engagement & Efficiency

SOLUTIONS CONFIGURED WITH 3D INNOVATION

AD Waters, a leading distributor of top plumbing brands in the US and Canada, approached PIXREADY to enhance customer engagement for B2B clients and dealers. They sought 3D configurators to showcase how products look in interior settings and enable online cost calculations.

To meet this challenge, we developed 38 configurators for different product categories, covering the entire product range and providing users with a convenient tool to select and customize items.

The impact of integrating PIXREADY’s 3D configurators was transformative:

1. Flexibility in Selection: Customers can combine various elements such as colors, handles, and bases to create the perfect product for their needs.
2. Product Visualization: Users could instantly see how their selected product would look, offering a highly interactive and engaging experience.
3. Time Efficiency: Instead of browsing through hundreds of photos, users could quickly assemble the desired model, saving significant time in decision-making.
4. Transparent Pricing: Configurators immediately displayed the final product price, allowing users to make informed purchasing decisions based on their budget.
5. Sales Support: The tool allowed adding optional upgrade items (e.g., textured handles) for an additional cost, offering more customization options.
6. Creative Freedom: The configurator is the perfect tool for promoting customizable collections. It provides customers with additional color options in the set, allowing them to experiment with different combinations and implement their creative interior design ideas.
7. AR Visualization: The ability to view selected products in augmented reality provided an extra layer of immersion, allowing users to visualize products in their own spaces.

By incorporating PIXREADY’s 3D configurators, AD Waters transformed its product presentation and simplified the customer journey. The enhanced digital experience allowed users to visualize, personalize effortlessly, and purchase products, making the selection process more intuitive and engaging. This innovation improved customer satisfaction and interaction and strengthened AD Waters’ market position, driving higher engagement and business growth.