3D Visualization of an Access Controller

Elevating Marketing Strategy with 3D Rendering

Our long-time partner, the marketing agency Rocket Digital, engaged PIXREADY to visualize a product for their client, Grupo SPEC. The product, an electronic access controller, serves businesses such as manufacturing, large offices, and event management. The customer’s goal was to present the controller’s capabilities, design, and adaptability for multiple industries.

Our task is to create a 3D visualization to showcase the access controller across a variety of channels, including:

• Websites and online catalogs on e-commerce platforms.
• Printed materials for exhibitions and client presentations.
• Marketing campaigns such as PPC ads, and social media.

PIXREADY began by developing 3D models for two product versions of the access control devices. These digital twins allowed us to produce the following:

• Photorealistic 3D renders for websites and online catalogs.
• Lifestyle images that demonstrate how the product integrates into a real-world environment for B2B customers.
• Animations that show the product in dynamics from all angles.

The client gained a comprehensive suite of updated marketing and advertising materials, enabling them to promote their products effectively across multiple platforms. The company highlighted the product’s features and benefits through engaging visuals on its website and e-commerce listings, strengthening brand loyalty and building deeper connections with customers.

This success story perfectly illustrates how companies can enhance product presentation and expand into new markets thanks to 3D product visualization.

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