Boosting Product Launch with CGI: 3D Visualization of a Meeting Pod

Private Workspace Design

Modern work environments demand innovative solutions for privacy and productivity, especially in shared or high-traffic spaces. A leading office furniture manufacturer recognized this need and developed a one-person meeting pod, designed for settings like airports, hotels, and exhibition venues. The pod offered a compact, soundproofed workspace with integrated lighting and ventilation to ensure comfort and functionality.

To bring this concept to life before production, the client partnered with PIXREADY for photorealistic 3D product visualizations. We started by creating a digital twin of the meeting pod—a precise 3D model used as the foundation for high-quality renderings and animations. For lifestyle visualization, we placed the pod in realistic interior environments, enabling potential buyers to envision how the innovation could seamlessly integrate into their business spaces.

The visual assets not only powered a successful pre-launch marketing campaign but also enabled the client to secure pre-orders and validate demand months ahead of production. By delivering a clear and compelling representation of the product, PIXREADY’s work was instrumental in accelerating the product launch and generating excitement in the market.

This project showcases how 3D product modeling and rendering can turn concepts into compelling stories, helping businesses connect with their audience and drive success.

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