3D VISUALIZATION OF A DESIGNER LAMP

TRANSFORMING PRODUCT MARKETING THROUGH 3D RENDERING

Versmissen, a world-renowned Dutch furniture brand, is known for its designer interior collections and hospitality products. The brand is a long-time client of PIXREADY and approached us with a request to create immersive 3D visualizations for one of its designer lamps. Our task was to create high-quality renders and animations that would highlight the elegance and craftsmanship of the product, as well as demonstrate its versatility for various interiors.

To achieve this, we developed a detailed 3D model of the lamp, which served as the foundation for several types of visualizations:

• Photorealistic 3D renders — highlighted the intricate details and premium design for showcasing the lamp on website, e-commerce platforms and in print catalogs.
• Lifestyle images - we placed the lamp in the interior, which helps customers to see how it fits into the real space, emphasizing its style and elegance.
• Dynamic 3D animation showcased the lamp in motion, offered a 360-degree view, and allowed customers to visualize the product from all angles.

The client effectively used the final materials for their website, e-commerce platforms, social media, catalogs, and various advertising campaigns.

Results:

The visualizations significantly improved the product presentation, increasing customer engagement and interest through integration across online platforms and social media. These 3d product renders became a powerful tool for marketing campaigns, boosting the brand’s online presence and supporting its reputation as a leader in premium lighting and furniture for luxury interiors.