3D Product Visualization for Lazer Sport Helmets

50 Shades of Safety: Helmets in 3D

Founded in 1919 in Belgium, Lazer Sport is the world’s oldest helmet manufacturer, offering innovative, design-forward, and safety-driven helmets for cycling, leisure, and winter sports. A globally recognized brand, Lazer products are sold in over 50 countries and are backed by a century-long commitment to performance and comfort.

In search of scalable and realistic 3D product visualization for its MTB KinetiCore helmet line, Lazer Sport turned to PIXREADY. Each year, the company produces around 50+ color variations per model, making traditional photoshoots time-consuming and costly. The goal was to build a flexible 3D asset system that could support high-volume marketing content creation across web, e-commerce, and print.

Our Approach

Using CAD and assembly files provided by the client—including detailed color codes, logos, and finish specifications (matte/gloss)—we began with the helmet’s 3D model and created all texture and color iterations needed for the product line.

‍Deliverables included:

• High-quality hero images
• Renderings of recolor options
• 360-degree view
• A technical wireframe render
• A unified featured image set for digital and print use

‍Challenges We Solved:

1. Realistic Material & Lighting Adjustments: We carefully refined lighting and material settings to maintain realism while ensuring visual clarity — especially on glossy stickers and tinted visors.

2. Color Consistency Across Variants: With dozens of variations, it was crucial to maintain consistency. The client identified subtle gradients or differences in tone (particularly in models like Matte Blue Celadon and Matte White), and our team made precise corrections to unify the look across all helmet angles and versions.

Results

By replacing the need for repeated photoshoots and physical sample production, Lazer Sport now benefits from a cost-effective and scalable 3D rendering solution. Our product visualizations not only showcase the design and safety features of the helmets but also provide rich marketing content that performs across channels.

Following the successful delivery, Lazer Sport extended our collaboration to include the kids’ helmets product line, reinforcing their trust in our team and workflow.

‍Client Feedback

“I feel I am working with a young and dynamic team, where they also really listen to my needs, and projects are followed up nicely.” — Seppe Wouters, Content Marketer at Lazer Sport

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