3D Modeling in Product Design: a Pro Guide

Explore the power of 3D modeling in product design. Discover how designers use tools to create hyper-realistic depictions for a 360-degree view.

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Published on
October 8, 2024
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10 min
3D Modeling in Product Design: a Pro Guide

3D modeling plays a crucial role in turning ideas into realistic, interactive prototypes. Using advanced mathematical and scientific concepts, designers and 3D animators can create everything from complex products to architectural structures. However, the main challenge many businesses face is understanding how to leverage this technology to improve product development and reduce costly errors. In this article, we’ll explore how product design modeling can solve these problems, offering you the tools and insights to streamline your design process, cut production time, and bring your concepts to life with precision.

WHAT IS THE APPLICATION OF 3D MODELING IN PRODUCT DESIGN?

Product design 3D modeling is becoming so prevalent because it has various applications across different industries. You can use it to create virtually anything and add such details that it would fool your eye into thinking that you’re looking at a real thing instead of a digital model. Compared to product photography, 3D rendering offers greater flexibility in design and presentation, allowing you to showcase products in various environments and angles without the limitations of physical setups.

According to market research, the global product design 3D modelling market is expected to grow significantly in the coming years, with increasing adoption in sectors like automotive, healthcare, and retail. Let’s explore its applications in more detail.

PRODUCT DEVELOPMENT PROCESS

The application of 3D modeling for product design is endless. As long as there are products to be manufactured, product 3D rendering will be the main way to go about it. A great thing about 3D modeling is that it enables manufacturers to test out different designs of parts and products before they move to the production process.

This pre-production testing ensures design accuracy and helps avoid costly errors. The result? A more streamlined product development process and shorter sales cycles. Additionally, you can repurpose 3D models for advertising, creating engaging commercials and animations.

3D modeling product design, a captivating sofa takes center stage against an outdoor landscape
3D Model of a Sofa by PIXREADY

ARCHITECTURE AND INTERIOR DESIGN

For architects and interior designers, 3D modeling and product design allow for detailed visualizations of projects before construction begins. It helps predict potential design flaws and reduce costs by identifying errors early in the planning stages. Whether designing furniture or entire buildings, 3D product rendering is invaluable for translating concepts into tangible designs.

HEALTHCARE

The 3D prototype design is widely used in the health sector. Doctors use it to create artificial models of human skeletons and organs. This is especially useful in medical education, where 3D models would give students a new opportunity to explore the human body. 

Another benefit of using this technology in healthcare is that doctors can discuss and explain different procedures in depth with their patients. The same goes for science—you can use 3D modelling product design to create accurate models of various molecules, schemes, and other chemical structures.

APPAREL

In fashion, 3D modeling has unlocked new levels of creativity and precision. Designers can experiment with bold concepts and even use virtual try-on tools to enhance online shopping experiences. Beyond fashion, 3D modeling also plays a role in creating molds for special effects in movies, expanding its influence in entertainment.

AUTOMOTIVE

The automotive industry relies heavily on 3D modelling in product design for vehicle development. From designing and testing components to creating full vehicle models, 3D technology enables automakers to spot design flaws early, reduce prototype costs, and speed up production. It's also widely used in virtual crash tests and aerodynamic simulations. Additionally, car brands use product design modeling to create interactive 3D product configurators, allowing customers to customize and visualize vehicles in real-time, enhancing the digital shopping experience.

3D model product design, a tech device showcased with intricate detail
3D Model of Tech Device by PIXREADY

WHAT ARE THE TYPES OF 3D PRODUCT DESIGN MODELLING?

Expectedly, there is a wide variety of different 3D modeling types, each of which uses a different approach and technique. Each of these types has its own set of benefits, costs, and disadvantages, which we’ll explore in-depth below:

PRIMITIVE MODELING

Primitive 3D modeling product design uses basic geometric shapes like cubes, spheres, cylinders, and cones as the building blocks for more complex models.

Use Cases: Often used for creating simple objects, early-stage prototyping, or as a starting point for more detailed designs in architecture or product development.

Advantages: Quick and easy to implement, making it great for rapid prototyping and simple model creation.

POLYGONAL MODELING

This is one of the most widely used methods in product design 3D modeling. It involves creating a model by connecting vertices (points) with edges to form polygons, typically triangles or quadrilaterals. These polygons form the mesh that represents the surface of the object.

Use Cases: Ideal for creating complex, detailed models like characters, consumer electronics, and automotive designs.

Advantages: Offers a high level of detail and control over the model’s surface. It’s also compatible with most rendering and animation software.

NURBS MODELING

NURBS (Non-Uniform Rational B-Splines) modeling uses curves rather than polygons to create smooth surfaces, ideal for organic shapes.

Use Cases: Commonly used in automotive, aerospace, and industrial design for smooth, curved surfaces like car bodies or aircraft parts.

Advantages: Allows for high accuracy and smoothness, great for designs requiring precision and refinement.

RATIONAL B-SPLINE MODELING

This method uses rational basis functions to create smooth curves and surfaces. It is a mathematical model that provides great precision for defining shapes.

Use Cases: Commonly used in automotive, aerospace, and ship design where smooth and accurate surfaces are essential.

Advantages: High level of precision and control over curved surfaces, making it ideal for technical and industrial applications.

SOLID MODELING

Solid 3D modelling product design uses basic 3D shapes like prisms and spheres to build complex models by either extruding 2D sketches or combining multiple solid elements.

Use Cases: Originally for machining and assembly planning, it's now widely used in 3D printing and interior design.

Advantages: It is ideal for precise, functional designs and offers a clear representation of volume and mass for engineering and manufacturing.

WIREFRAME MODELING

Wireframe modeling creates a product design 3D model using a network of vertices and edges, forming the skeleton of the shape. You manipulate vertices to adjust the size and form.

Use Cases: Useful for complex designs like shoes, appliances, and human faces.

Advantages: Allows detailed manipulation of shapes, though it requires advanced skills due to its complexity, especially for intricate surfaces.

product design 3d rendering portraying stylish curbstone
3D Model of Curbstone by PIXREADY

WHAT ARE THE BENEFITS OF 3D MODELING IN PRODUCT DESIGN?

3D visualization has become essential for designing products, buildings, and various concepts. Here are the key benefits of using CGI technology in product design:

ACCELERATE YOUR SPEED TO MARKET

Speed is critical in today’s fast-paced market. With 3D model, 3D product design, you can quickly approve and manufacture products, significantly reducing your time to market. This agility helps you stay ahead of competitors and capture market opportunities swiftly.

CREATE HIGH-QUALITY PROTOTYPES

3D modeling enables the creation of lifelike prototypes that surpass traditional photographs in realism. These models can showcase intricate details such as textures and lighting, making them ideal for both testing and marketing. You can even 3D print these prototypes for tangible evaluations.

EFFICIENT PROTOTYPING AND TESTING

Gone are the days of costly and time-consuming manual prototypes. 3D visualization allows for rapid iteration of designs, letting you make real-time changes based on feedback without wasting materials. This flexibility enhances testing and refinement, ultimately leading to better final products.

OPTIMIZE YOUR MANUFACTURING PROCESS

Streamline your product development from concept to manufacturing. Product design 3D modeling allows you to perfect models quickly, ensuring designs can be sent to production almost immediately. You can make adjustments on-the-fly, simplifying the entire design-to-manufacturing workflow.

3D product modeling, a futuristic Cybertruck Transformer showcased in cutting-edge design
Cybertruck-Transformer 3D Visualization by PIXREADY

VISUALIZE PHYSICAL PROPERTIES EFFORTLESSLY

Photorealistic 3D rendering makes it easy to showcase products in various environments. Businesses like IKEA leverage this technology, allowing customers to visualize how furniture fits in their homes. Interactive models enhance customer experience by enabling them to view products from multiple angles.

DISCOVER THE BEST MATERIALS AND TECHNOLOGIES

The versatility of 3D modeling lets you explore various materials and finishes. You can analyze different options from every angle, ensuring you select the best components for your product. This capability accelerates the development process and aids in achieving optimal results.

SIMPLIFY YOUR SUPPLY CHAINS

Mass production involves many interdependent processes, which can be cumbersome and resource-intensive. 3D modelling product design simplifies these workflows by integrating design and manufacturing activities into a cohesive system, reducing complexity and improving efficiency.

ENHANCE COLLABORATION AND COMMUNICATION

3D models serve as a common language for teams across departments, facilitating better communication and collaboration. Stakeholders can visualize concepts accurately, ensuring everyone is aligned on design objectives and reducing the likelihood of misunderstandings.

DISCOVER 3D PRODUCT MODELING SERVICES

USE CASES OF 3D MODELING FOR PRODUCT DESIGN

E-Commerce Visuals for a Furniture Manufacturer

In collaboration with a leading furniture brand, PIXREADY leveraged 3D model product design to create stunning visuals for e-commerce marketing needs. By providing hyper-realistic renderings that showcased the furniture from multiple angles, we enhanced the online shopping experience. As a result, the client reported a significant increase in customer engagement, leading to a boost in online sales and reduced product returns.

3d modeling product design of coastal chair
E-commerce 3D Modelling for a Furniture Brand by PIXREADY

Designer Lamp 3D Visualization

PIXREADY partnered with an innovative lighting designer to visualize a new lamp concept using advanced product design 3D modeling techniques. Our solutions for 3D product visualization allowed the designer to experiment with materials and lighting effects, refining the concept before production. This streamlined process not only saved time but also resulted in a striking final product that garnered positive feedback at major design awards, enhancing the designer’s reputation in the industry.

Lighting product design 3d model
3D Product modeling of a Lamp design concept

Self-Driving Vehicle Concept Visualization: DriveMind

For a pioneering automotive company, PIXREADY created intricate visualizations of their self-driving vehicle concept, DriveMind. Utilizing advanced 3D modeling and 3D rendering, we enabled the client to simulate various design elements and functionalities effectively. This detailed representation facilitated a smoother prototype development process, ensuring that the vehicle met both aesthetic and functional requirements. 

Product design 3d modeling of a delivery car concept
Award-winning 3D Visualization of Delivery Vehicle by PIXREADY

3D Modeling and Visualization of Custom Artwork

PIXREADY collaborated with renowned Irish artist Niamh Barry to bring her bespoke bronze sculptures to life through 3D modeling and visualization. Our team meticulously crafted digital models of her unique artworks, allowing for an immersive preview of their future presence in interior spaces. This partnership empowered Niamh to explore new dimensions in her art, seamlessly blending technology with traditional craftsmanship and ultimately enhancing her ability to showcase and market her innovative LED-lit sculptures.

3d modeling for product design of custom artworks
3D Model of Custom Artworks

LOOKING FOR THE BEST 3D PRODUCT DESIGN SERVICES?

Product design 3D modeling has become a standard in any product design and prototyping process. It is here to stay, so if you haven’t already, consider implementing it into your product design and advertising strategy.

At PIXREADY, we offer comprehensive 3D product modeling services. Our team of industry experts can model and create even the most difficult of concepts, and we’re ready to offer you support for the whole design to the manufacturing process. Contact us for a free quote or to schedule a quick consultation call, and let’s transform your boldest product design ideas into reality!

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PIXREADY team

Founded by a group of technology, architecture, and design professionals in 2018, PIXREADY is one of the challengers empowering the 3D visualization industry and making its products and services more affordable. We are determined to assist businesses around the world to create photorealistic images of their products and ideas and enrich the experience of their clients. We focus on the details, with the highest precision in every pixel.

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