If you want your product or company to succeed, the most effective way to achieve that goal is through marketing and advertising. However, traditional methods will no longer cut it, since the customers are yearning for innovation. That’s where 3D marketing and 3D advertising step in.
In this article, we’ll go in-depth about everything that’s related to 3D marketing and advertising. We’ll discuss the benefits, share some examples, and see what the future of this industry looks like. To start off, let’s learn what do they mean when they say 3D marketing and advertising.
What Is 3D Advertising and 3D Marketing?
3D ads can be used in digital marketing and advertising. Remember not to use these terms interchangeably, though. While they are similar, a couple of differences set them apart.
Marketing is a practice of learning more about your customers’ habits and needs, as well as thinking of ways to meet those needs. On the other hand, advertising is the practice of promoting a company through dedicated paid media channels. Here’s how 3D technology impacts these two industries:
3D Visualization for Marketing Purposes
3D visualization in marketing is a great way to increase your customers’ interest in your products. For example, you can create a 3D visual representation of your product and allow your customers to interact with it in real-time. If we take shoes as an example, 3D models allow customers to change the shoes’ color, zoom in and out, see a 360 view, and even rotate the image.
3D Modeling in Advertising
3D interactive advertising is a new-and-improved way of reaching your audience and sparking their interest. But, where is 3D used in advertising? The best way to explain is to share some 3D advertising examples:
- Audible has recently worked with a marketing agency to create a 3D advertising video. This immersive commercial has brought in a lot of customers and has shown that the brand is able to keep up with the trends.
- Samsung is another company that used 3D visualization to showcase their new Galaxy Tab A tablet. They’ve shown the product in multiple environments, enhancing the overall experience.
10 Reasons Why You Should Consider Using 3D Visualization In Your Marketing and Advertising Strategy
3D modeling has a wide set of applications, including advertising. However, since many are still unfamiliar with this concept, one might wonder how exactly are 3D marketing and advertising going to help their strategy. So, let’s cover the main advantages of 3D rendering:
Believe it or not, 3D marketing concepts and advertising campaigns are much more cost-effective than traditional campaigns. While it is true that you’ll have to invest some money into hiring a high-quality 3D design agency, it still requires fewer steps than having to organize photoshoots and finalize prototypes.
Not only that, but you’ll also be able to make quick edits, which simplifies the whole process. Prototypes require time to perfect. Usually, you need to wait at least a couple of days to receive a new prototype. In 3D visualization, though, you can make large edits in a matter of minutes.
2. It Provides You with High-Quality Impressive Visualization
Up until now, pictures were the most prolific in terms of product visualization. We can’t argue the fact that they’re effective. However, recent innovations have enabled us to breathe even more life into product images. You can create a hyper-realistic representation of virtually any product or idea.
Using images or drawings is great, but it takes a lot of time to create, it takes space, and it is not as immersive. On the other hand, a single 3D model can showcase your idea and all its peculiarities. You can move the object around and provide a 360 view of the design using its actual measures and realistic parameters in various contexts.
3. It Modernizes Your Brand
A 3D advertising campaign is a great way to stand out from the crowd in a modern and unique way. An important part of every marketing strategy is the ability to keep up with the latest trends. And, what’s more modern than using 3D technology to showcase, market, and advertise your products?
Customers love brands that aren’t afraid to embrace new trends. And, clients appreciate that as well, since no one wants to work with outdated models and strategies. 3D rendering is a unique way to show off your ideas, products, and concepts.
4. It Gives You Control Over Smaller Details
Attention to detail is what separates run-of-the-mill marketing and advertising campaigns from high-quality ones. Photos are a bit tricky because if you over-edit them, it will be quite apparent. Not only will that negatively impact your campaign, but customers also disapprove of overly-edited images since they seem insincere.
3D visualization, on the other hand, allows you to edit the smallest of details in a matter of seconds. And, 3D renders also look extremely hyper-realistic. Your customers will appreciate the effort and enjoy the convenience.
5. It Enables You to Separate Marketing and Production
Marketing and production are two crucial processes for achieving the success of nearly any product or idea. Considering they’re quite co-dependent, if your operations aren’t convenient and efficient, the marketing section will suffer.
The marketing department depends on the operations department since they have to wait for prototypes. And sometimes, editing and modifying prototypes can last for weeks. With 3D animation in advertising and marketing, you can completely remove the co-dependency between the two departments, and consequently, increase efficiency and output.
6. You Can Sell the Experience and Not Just the Product
This is one of the most important rules of marketing – don’t only sell and market the product. To truly entice your customers, you should sell them an experience or lifestyle. Products are replaceable unless you give them additional purpose and meaning.
Make sure to showcase how your product will change your customers’ lives. Use 3D renders to create a mood and atmosphere, instead of just a plain product design. 3D animation is extremely versatile and flexible, which is why you can also use it to build anticipation and entice your customers.
7. It’s Easily Scalable to Fit Your Advertising Needs
As we have briefly mentioned in the section above, 3D animation is quite versatile. The issue with traditional marketing and advertising means is that they’re usually much harder to scale. What if your advertising efforts skyrocket and all of a sudden, you have to revise your whole strategy to support the demand?
3D models can be resized to fit any form of advertising. You can use the same model on a business card and on a massive billboard. Plus, if you outsource 3D rendering services, you don’t even have to worry about changing or increasing your office space if the demand increases – the outsourced companies will take care of all your needs.
8. It Brings Your Idea to Life
There’s nothing more effective than being able to showcase your idea correctly and realistically. While prototypes do a good job, we can’t argue the fact that they’re inefficient and time-consuming. 3D product rendering does exactly the same, except that it eliminates the need for week-long revisions.
9. It Improves Your Conversion Rates
Because 3D technology is so appealing, it will undoubtedly increase your conversion rates. Both consumers and clients appreciate innovation and effort, which is why it’s more likely that they will choose your product. Because the market is overly-saturated, it can be difficult to stand out and make sales. The only reliable way to break out of that is to introduce something that your competitors don’t have – 3D animation and modeling.
10. It Enables You to Keep Up with Competitors and Big Retail
As we have already mentioned, the competition is very stiff. So, making your product or service stand out is imperative, if you’re going to keep up with big retail. Big retail companies usually have insane budgets, which is why they’re always on top. Be among the first ones to implement 3D visualization and you’ll reach the top in no time.
How to Use 3D Visualization for Marketing and Advertising Purposes
If you think that 3D visualization is the perfect move for your next strategy, and you’re looking for cool 3D marketing and 3D advertising ideas, then look no more. Here are four ways you can use 3D visualization to yield jaw-dropping results:
Offer Interactive Product Presentations That Are Light, Fast, and Safe
Product presentations can make or break your success. With 3D technology, you rest assured that your product presentations will shine. You’ll be able to provide your clients with an immersive 360 experience, ensuring that all their needs are met in a fun and engaging way.
Foster Online Mass Customization and Customer Engagement
The greatest thing about 3D visualization is its customization power. There’s nothing more customizable in advertising and marketing at the moment than 3D technology. You can use it to customize your products for each individual market and you can easily engage your customer by providing them with an unforgettable experience.
Allow Consumers to Enjoy the Benefits of Virtual Try-On Technology
You can also use 3D renders to showcase product versatility. For example, you can use it for clothing items by enabling the customer to change colors, change cuts, and change body shapes. This engages the customers and gives them very realistic expectations.
Enable Selling Through Gamification
Gamification has gained a lot of traction recently because of its selling potential. To prove how effective it is, here are some extremely successful examples:
The Future of 3D Visualization in Marketing and Advertising
3D marketing technologies have already started making a name for themselves in the marketing and advertising industry. But, how has 3D animation changed marketing and what can we expect in the future? Here are some statistics for marketing with 3D visualization that will blow your mind.
One thing’s for sure – 3D visualization is here to stay. In 2018, the 3D rendering industry has reached $1.5 billion in value. According to a report from 2019, this industry is expected to reach over $6 billion in value by 2025.
Customers are bored of seeing the same thing all over again. And, 3D marketing has the ability to create immersive ads that will impress your customers. This has proven to be a sustainable model, especially in these pandemic-ridden times where most of us are forced to stay at home.
With 3D rendering, you don’t need a whole team to prepare the set and take pictures. Everything can be done on a computer, making this a perfect solution for anyone who’s experienced these pandemic-related difficulties.
Many factors show that this isn’t a fade. It’s eco-friendly, sustainable, convenient, modern, and cost-effective. We can’t say for sure what the future of this industry will look like, but we’re certainly excited to see it develop and improve.
As you can see, 3D marketing and advertising are everything but plain and boring. They will increase your conversions, improve your reputation, save you a lot of money, and bring in more clients and brand recognition.
If you’re looking for a high-quality 3D design agency, then you have no need to search anywhere else.
At Pixready, we’re prepared to support and enable all your wildest 3D marketing and advertising needs and ideas. Besides offering 3D animation services, we also do other forms of 3D visualization – 3D interior design renderings, 3D product visualization, and 3D exterior design renderings.